Good ownership is built on two kinds of knowledge: Understanding the business — and understanding the people behind it.
We believe that when knowledge, experience and reflection come together, they lead to something deeply valuable: wisdom.
In family businesses, the most important learning often starts with ourselves — in the roles we hold, who we are in them, and how we relate to each other. Owning together as a family takes more than structure. It takes self-awareness, relational skill, and the ability to stay grounded in complexity.
This is our expertise.
We are a centre of excellence in ownership and leadership in family businesses. And we believe learning happens through real encounters — in conversations and reflection as much as in courses and theory.
That’s why we offer tailored programs, process support, advice and dialogue — for owners and families who want to grow together.
Our story
Nordic Family Office was founded on a simple insight:
The success of a family business depends first and foremost on the people behind it — their relationships, motivation, and ability to understand themselves and each other as family, owners, and leaders.
For over 20 years, Mette Ballari has worked closely with family businesses across the Nordics and globally. Her experience taught us something universal: when owners know themselves and each other, when they collaborate and move toward a shared goal — true value is created.
Not just financially, but human value that lasts.
In 2020, Mette met Angoline Berge Tobias through their work at EY. With deep expertise in human and relational development and a background as an NLP Master, trainer and coach for 600+ leaders and teams, she shared the same passion.
Together, they laid the foundation for Nordic Family Office.
We’re not a traditional family office
Our name might suggest asset management — but we are something else entirely: A centre of expertise in ownership and leadership for family businesses.
We focus on developing the people behind the company — owners, board members, leaders, and the next generation.
We help families define who they are as owners, what they want from ownership, and how to support one another in both stable and complex times.
Why we exist
We’re here because we believe that great businesses are built by grounded people — and that no ownership is the same. Family businesses are uniquely complex, but they also hold extraordinary power when relationships work and the vision is shared.
We help families unlock that potential — as trusted sparring partners in both small decisions and major transitions.
Always with warmth, clarity, and deep expertise.
Nordic Family Office
Our People
Mette Ballari
Partner & Advisor
Mette has 20 years of experience as a consultant and advisor for family-owned businesses in the Nordics and globally, with expertise in strategic planning for ownership and leadership.
Angoline Berge Tobias
Partner & Advisor
Angoline has spent 20 years specializing in studying people’s ability to fulfill their roles in the best possible way, individually, in groups, and within larger cultures. She has experience as a managing director, HR director, advisor, and trainer.
Linda Storholm
Partner & Advisor
Linda holds an educational background in fisheries, food production, journalism, and communication management. She has long experience as a journalist, as well as through various roles in the aquaculture industry. She has extensive expertise in building strong teams and a safe organizational culture. Linda also has experience as an owner in a family business.
Maria Øverli Jansson
CEO & Head of Communications
Maria is educated in languages, communication, and branding, is an NLP practitioner, and has over 15 years of experience in strategic and audience-driven communication, brand building, and strategy development, working with Nordic and international companies.
Annicken Thrane-Steen
Partner
Annicken is a lawyer and artist, co-owner of the Thrane-Steen Group, founder and co-owner of Wergelandshaugen Kulturdestinasjon, and managing director of Thrane-Steen Finance.
Purpose & Values
We exist to help build a strong and confident next generation of owners and leaders — for the sake of families, companies, and society. When owners know themselves, understand each other and lead with direction and care, they create long-term value. We’re here to support that — through knowledge, development, and trusted guidance.
Genuine
We are ourselves, and we say what we mean.
Warm
We meet people with presence, respect and care.
Grounded & Clear
We bring structure and calm in complex processes.
Expert
We are proud to be among the Nordics’ leading specialists in family business ownership and relational development.
These values shape how we work — because what we build with our clients truly matters.